Leaders Embrace Industry Demand for Sustainability

Aug 26, 2013

Mark Edlen and green business leaders on the demand for green building practices

Courtesy Portland Business Journal

Gerding Edlen CEO Mark Edlen appeared on a panel with other industry leaders at the 2013 BetterBricks Awards Breakfast, offering analyses of the green building industry. 

Edlen shared insight into expectations of institutional investors.

“We’re seeing more demand on the consumer side, and institutional investors want more LEED details because they both increase value, in the long-term, and because of user demand,” he said.

Panel members also discussed the importance of younger generations to lend their energy and passion for sustainability in the workplace and beyond. 

“There are great opportunities around what [young professionals and students are] bringing,” Edlen added. “The food thing is on fire here. The bike thing is on fire, too. And there are industries growing around them with manufacturers and clothing. If we can somehow integrate all these things, it’d be unbelievable.”

Read more on Sustainable Business Oregon.

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