Test Drive: Kicking the Tires at Atwater Place

Apr 27, 2009

Realtors get creative for sales in Portland's newest waterfront condo

Atwater Place in Portland's South Waterfront

In an innovative marketing campaign, Atwater Place realtors began inviting interested buyers to spend the weekend in their potential new neighborhood. Jeff Keuchle writes of two such buyers, “A test drive at Atwater Place helped Judy and Lou Wood decide to buy a two-bedroom home there. In February, they stayed in the same two-bedroom, 2.5-bath unit the Roths used in April. Ultimately, the Woods opted to buy a similar unit.”

'What impressed us was the feel of the lifestyle,' Judy Wood said. 'We took a long walk...crossed over to the Steel Bridge, took the streetcar to the Pearl District and had dinner one night. Other than that, we just hung out and enjoyed the view.'

'The other thing they did for us was invite us to a dinner with some of the homeowners who were already living at Atwater Place,' she said. 'That kind of clinched the deal for me—after hearing first-hand about the lifestyle, I knew the South Waterfront was where I wanted to be.'

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