Gerding Edlen Announces the Launch of The Frank in Venice, CA
Mar 06, 2012
venice, ca– Gerding Edlen today announces the official launch of The Frank (livefrankly.com), an urban apartment complex, featuring 70 units, located at 512 Rose Avenue in Venice, California. The Frank integrates sustainable living with community and culture, connecting people to place, reinforcing the global impact that sustainable buildings and the people in them have on energy, air, water and quality of life. Anticipated occupancy is April 2012.
Considered one of the nation’s leading experts in developing and managing green buildings, with an emphasis on developing properties that build community and facilitate progressive lifestyles. Gerding Edlen’s approach to sustainability and community follows the Principles of Place, a standard for creating vibrant, inspiring, sustainable places where people can live, work, and learn.
Anticipated to receive LEED Platinum certification, The Frank will feature an energy-efficient facade, solar hot water system, water and energy efficient appliances and a focus on local and recycled material. The Frank also features on site food production in collaboration with the building's restaurant tenants, bike storage, a dog park, luxury finishes, thoughtfully designed layouts and community spaces, abundant public parking for nearby retail, ocean friendly landscaping and embraces the city’s art presence, commissioning original pieces inspired by Venice, nature, and the Principles of Place.
Incorporating non toxic finishes and no added urea-formaldehyde in composite wood products to support improved air quality, the Frank will also utilize renewable energy generation: a solar hot water system that will meet 70% of the building’s annual demand. Water conscious fixtures and appliances and an energy efficient design allows the Frank’s energy consumption to be estimated at 34% less than a typical building, The property will also feature 100% drought tolerant plants which will reduce landscape irrigation by 67%.
The Frank draws its name from Francis Ryan, Abbot Kinney’s business partner, acknowledging both the town’s architectural history and founding story. Abbot Kinney—of the famed Abbot Kinney Boulevard—was a 19th century developer, conservationist, and arts supporter whose work profoundly impacted the growth of Venice. His business partner was Francis Ryan who died a few years before Kinney turned the Venice canals into a cultural community, then into a popular recreation destination. The Frank is a nod of recognition to the neighborhood’s history.
During the evolution of the project, Gerding Edlen sought to embrace the local community by sourcing materials and furnishings for the project from local retailers. The Frank also approached local artists to create original artwork representing an authentic and lasting connection to the Venice community, fulfilling the Principles of Place’s goal of inspiring communities with art, preserving symbols that matter, and reinforcing sustainable practices.
The Frank will install approximately 20 pieces of original art, representing 9 artists, through prints, photographs, murals, sculptures and site specific installations featuring: Maja Blazejewska, Mark Farina, Nancy Haselbacher, Flora Kao, Aaron Kramer, Francisco Letelier, Gale McCall, Cathy Weiss and Maggie White.
Gerding Edlen Management, a division within Gerding Edlen, and known for its innovative and localized style to building authentic communities, will manage the property and engage a comprehensive resident-oriented approach that utilizes progressive communication techniques and service based systems. Gerding Edlen Management facilitates the use of renewable products, supports a comprehensive and collaborative sustainable lifestyle, fosters resident and neighborhood interaction and collaborated on the unit design and balanced water and energy reduction opportunities throughout the property.
The Frank is the first completed project in the portfolio of buildings being developed through the company’s Green Cities Fund, with properties in Southern California, San Francisco, Seattle and Boston.
For more information on The Frank or to inquire about leasing opportunities, please visit: livefrankly.com or contact 310 392 4555.
Special Artist Opening
On May 17, 2012 from 5:30–8:00 PM The Frank, in collaboration with the Venice Arts Council will host an artist opening, presenting an opportunity to see the artwork throughout the property. The Shooflies, as well as a poetry reading by Pegarty Long and Francisco Letelier will provide entertainment. In addition, there will be a silent auction featuring the works of the participating artists from The Frank with proceeds to benefit The Venice Arts Council’s Endangered Art Fund Project – Venice Beach Poet’s Monument.
Gerding Edlen is a leading real estate investment, development and asset and property management firm recognized for its expertise in creating and owning highly sustainable, urban infill, office, residential and mixed-use properties. Founded in 1996, the firm engages a socially responsible approach to real estate by cultivating properties that strengthen communities, minimize impact on the environment and add profound value to residents and tenants. Gerding Edlen’s efforts are guided by a set of criteria, known as the Principles of Place, where community plays a pivotal role alongside design, technology and sustainability in the success of their properties. Gerding Edlen’s development entity is a recognized national leader of sustainable development, which includes more than 75 LEED certified or certified pending properties.