Luma Rises and Shines in L.A.

Jun 18, 2007

New 19-story residential tower opens in downtown Los Angeles’ South Park neighborhood

Luma, a 19-story condominium in L.A.'s South Park neighborhood, is complete.

los angeles– After nearly two years of construction, Luma is complete – a lustrous addition to the burgeoning new downtown South Park neighborhood. Towering 19 stories, Luma is only the second new residential development to be built from the ground up in downtown Los Angeles in the last 20 years.

Luma’s stylish silhouette of 236 softloft condominiums rises adjacent to its sister buildings, Elleven (completed last year and occupied) and Evo (currently under construction with completion scheduled for spring 2008). The sleek trio of buildings makes up the modern new high-rise community known as “South,” developed by The South Group, a joint venture between Williams & Dame Development and Gerding Edlen Development Company, LLC.


As the largest developer of new residential properties in downtown L.A., The South Group’s Luma shines as a testament to their steady and successful track record.

The South Group is a national leader in environmentally responsible sustainable design and smart urban planning. In South they are creating a vibrant new downtown community—versus a series of buildings—with open areas, services and retail, as well as a new $2 million streetscape paid for entirely by the developers.

The South streetscape, now in the works, will have narrowed roadways, 24-foot wide sidewalks with traffic-calming curb extensions, lush landscaping with storm water filtration systems and double rows of shade trees to create a livelier, safer and more enjoyable pedestrian-friendly setting.

“South is now more than half way complete and we’re seeing a new 24/7 neighborhood taking shape,” said Jim Atkins, principal of The South Group. “When the streetscape is finished in September, the changes will be even more apparent, dramatic and inviting. Angelenos will want to explore the area by foot.”

With its architecturally innovative and eco-conscious design, Luma also takes “green” building to new heights in downtown L.A. In September 2007, the U.S. Green Building Council is expected to award Luma a LEED (Leadership in Energy and Environmental Design) certification for its incorporation of sustainable materials and energy-efficient construction techniques. Luma will be only the second residential building downtown to receive such a designation; Elleven was downtown’s first.

The South Group is the leading developer of new condominium projects in downtown Los Angeles, with more than 1,700 housing units planned or underway. The properties continue The South Group’s goal of using an organic approach to urban transformation, collaborating with public and private partners to create neighborhoods that blend quality housing, vibrant street life and new business opportunities. 

Bringing together two Portland, Oregon-based developers—Williams & Dame and Gerding Edlen—The South Group is distinguished by its history of innovative smart growth, environmentally-friendly and high-density neighborhood developments.

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Gerding Edlen

Gerding Edlen is a leading real estate investment, development and asset and property management firm recognized for its expertise in creating and owning highly sustainable, urban infill, office, residential and mixed-use properties. Founded in 1996, the firm engages a socially responsible approach to real estate by cultivating properties that strengthen communities, minimize impact on the environment and add profound value to residents and tenants. Gerding Edlen’s efforts are guided by a set of criteria, known as the Principles of Place, where community plays a pivotal role alongside design, technology and sustainability in the success of their properties. Gerding Edlen’s development entity is a recognized national leader of sustainable development, which includes more than 75 LEED certified or certified pending properties. 

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Jena Levy