Sustainable Urban Living Coast-to-Coast
Apr 18, 2012
With a deep portfolio of sustainable residential development projects in Portland, Seattle, Los Angeles, San Francisco and Boston, Gerding Edlen is setting its sights on New York City.
“[Gerding Edlen develops] buildings that, from my perspective, promise to be soft on communities, soft on the environment, and soft on residents,” writes Ryan A. Cunningham on Metropolis Magazine's blog.
“Cities are the solution to our global population growth,” said [CEO Mark] Edlen. His firm recognizes that people see city living as a way to help solve global problems.” Gerding Edlen's approach combines building innovations that conserve energy and water with ‘software’ solutions that “recognize the importance of the occupants and community.”
“[The] firm is looking at developing rental units in Brooklyn, a borough with plenty of development-wary community groups. [Cunningham] asked about their strategy for working with such communities. ‘Transparency’, Edlen said...‘The more we communicate, the better for [our] investors and for the community.’”
“[Gerding Edlen's] strategy for bringing rental units to New York City recognizes that cities provide solutions to the tough global problems while understanding the desires and needs of their tenants. They know that moving to the big city can be hard, but realize that living there doesn’t have to be.”